Italija: GfK Eurisko - latest issue

"It is well-known that Italians consider the home to be their most important asset, one of life’s goals (when one is not owned), changing and improving it (as the family grows and demands increase), possibly possessing more than one (that twentieth century myth of a second home). The phenomenon of dwelling is well-defined, invested with much more meaning than, say, in the Anglo-Saxon world. In a recent survey conducted by GfK Eurisko on behalf of Federlegno Arredo the home stood out as the gold standard of the quality of life, the meeting point of the needs of protection-enjoyment-rest-fun. It is the limit of people as individuals and segments in their variable geometry of co-habitation. The home satisfies some cherished primary, basic needs..."