• Digital at GfK
• Qualitative Research
  • Focus Groups
  • Creative Groups
  • Psychological Creative Workshops
  • Qualitative In-Depth Interviews/Interviews with Experts
  • Ethnography
  • Guided Tours
  • GfK Genius
  • War games
  • Bulletin Board
• Concepts & Product tests
• Brand & Communication
• Pricing
• Satisfaction & Loyalty
• Market Structure
• Geomarketing
• Purchasing Power

Qualitative Research

Qualitative Research goes beyond the descriptive data of quantitative market research to provide explanations of consumers’ motivations.

Methods

• Focus Groups ››
• Creative Groups ››
• Psychological Creative Workshops ››
• Qualitative In-Depth Interviews/Interviews with Expert ››
• Ethnography ››
• Guided Tours ››
• GfK Genius ››
• War games ››
• Bulletin Board ››