• Digital at GfK
• Qualitative Research
• Concepts & Product tests
• Brand & Communication
• Pricing
  • Identify Price Expectations
  • Establish Price Sensitivity
  • Price Simulation and Optimization - GfK Price Challenger
• Satisfaction & Loyalty
• Market Structure
• Geomarketing
• Purchasing Power

Pricing

Price is emerging increasingly as a driver when it comes to choosing products and brands. Have you determined the optimum price for your product / brand? We help you determine the price that fits your product while fully exploiting what your target group is willing to pay for such a product and we help you determine price strategies that you should implement to increase sales and profit. GfK has established a comprehensive, integrated research system to support brand manufacturers in matters relating to price of the product.

 

• Identify Price Expectations ››

• Establish Price Sensitivity ››

• Price Simulation and Optimization - GfK Price Challanger ››