Digital at GfK
How do you effectively reach your customers in the Digital Age?
At 'The Digital Connected Consumer' marketers from Microsoft, Coca-Cola and others togther with GfK's experts addressed this critical question.
Our view of the digital world
...is themed around research into new digital markets and lifestyles and digitally enabled research techniques. We provide a full range of integrated GfK solutions delivering comprehensive insights.
Videos currently available to watch
- Web mining: fool's gold or uncut diamond?
- Highlights from the Research Summit
- Digital innovation in Custom Research
- The mobile phone as a research tool
- Social impact of consumers in the digital world
- Using mobile devices to get closer to consumers
- Where next for mobile research?
- Online surveys in the YouTube age
- Are Avatars the future of online research?
- Impact of marketing messages in social environments
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The impact of the digital world on consumers and how research is changing