• Digital at GfK
• Qualitative Research
• Concepts & Product tests
  • GfK Concept Challenger (Volumetrics)
  • GfK Product Challenger (Volumetrics)
  • GfK Benefit Screen
  • GfK Pack Challenger
• Brand & Communication
• Pricing
• Satisfaction & Loyalty
• Market Structure
• Geomarketing
• Purchasing Power

Concepts & Product tests

 

We Put our Experience to Work for your Successful Product Development.

Thousands of new products hit the market every year, but only a few survive long-term. According to GfK surveys, three quarters of all new product launches record a shopper base that is too limited for the product to survive in the long term. For two thirds of products, the repeat purchase rate is too low. Evidence has shown that truly successful products generate 25% higher sales than the average for innovations. Reason enough to work together with the innovations experts at GfK, who will support you every step of the way towards market success, using their expertise and comprehensive databases. We can help with all matters relating to the concepts and products, packaging, brand name and price.

Have we caught your interest?

Would you like to know more and hear our suggestions? Contact our experts in Brand and Communication Research. We will help you build strong brands.

GfK Concept Challenger (Volumetrics) ››	How do elements such as good ideas, well-founded insights into consumers and relevant benefits interact in your concepts? Which is the most promising concept? What kind of market share can I expect? ››
GfK Product Challenger (Volumetrics) ››	Does your new product meet target group expectations? Does it fulfill the claims made in advertising and by the concept? What kind of market share can I expect?  ››
GfK Benefit Screen ››	Which benefits represent the biggest potential for my target group? ››
GfK Pack Challenger ››	How long does it take to find a new packaging on the shelf within the competitive environment? Does the new packaging compare favorably or unfavorably with the current one? Does the new packaging clearly show the brand? Does it take longer in comparison with the current one? Does the new packaging favorably communicate the various options, flavors, etc. of a product range? What does the packaging say about the product? What kind of brand image does it communicate? ››