GfK Slovenija

July 31, 2010, 00:16
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GfK Slovenija

GfK Slovenija je vodilno slovensko tržno-raziskovalno podjetje za ad-hoc raziskave in podružnica enega največjih globalnih tržno-raziskovalnih podjetij - GfK Group, ki nudi tržno-raziskovalne storitve v 114 državah sveta. GFK Slovenija je tudi eden izmed ustanoviteljev in solastnik v AGB Nielsen Media Research, ki je vodilno podjetje za medijske raziskave v Sloveniji.

GFK skozi svoje podružnice v Sloveniji, na Hrvaškem, BiH, Srbiji in Črni gori, predstavlja na ozemlju nekdanje Jugoslavije največjega ponudnika storitev s področja tržnega raziskovanja ter je hkrati tudi vodilno tržno raziskovalno podjetje na področju CEEMEA. Široka mreža lokalnih podružnic, poenoteni standardi kakovosti, strokovnost, investicije v znanje in uporaba sodobne informacijske tehnologije, mednarodno GfK orodja in metode omogočajo našim poslovnim partnerjem na izbranih trgih primerljive storitve in raziskovalno svetovanje najvišje kakovosti.

GfK novice

GfK Group: Energy efficient TVs save money

21. Julij 2010 - Consumer electronics are increasingly focusing on the issue of energy efficiency. On a European level, the EU Commission is intending to introduce energy labels for televisions by 2011 at the latest. Depending on their size, the manufacturer and the technology, televisions in particular offer considerable savings potentials for consumers ... več >>

Germany: Price war in German food retail industry is only justified to a limited extent

12. Julij 2010 - Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany. Food retailers therefore have far greater leeway in their pricing than is generally assumed ... več >>

Newsletter Events Speaker GfK Group: In between premium and low-cost – the middle is alive and well

09. Julij 2010 - Be it the middle class or the middle bracket brands – how important is "the middle” in society, the economy and the consumer world? Does it merely represent a boring average? Is the middle shrinking to the benefit of the fringes, or is it in fact enjoying a revival? These questions were central to the issues under discussion at the annual GfK Conference, which was held today for the sixtieth time and attended by around 500 market research experts from Germany and abroad. več >>

GfK Group expands network

08. Julij 2010 - The GfK network is expanding. GfK has become the first foreign market research organization to establish an independent subsidiary in Saudi Arabia. The Retail and Technology sector has opened a new branch in Kenya. GfK has acquired the outstanding shares of the GfK Mode subsidiary in India and GfK Kynetec in the UK. And in Brazil, GfK’s subsidiary IFR has increased its stake in Shopping Brasil ... več >>

Consumer Confidence Barometer in CEE June 2010

07. Julij 2010 - Questions concerning Consumer Confidence Barometer in CEE - June 2010 ... več >>

Is the crisis behind us?

29. Junij 2010 - Looking at the results for the first quarter of 2010, the electronics market (CE, IT, Photo, and Telecom) has benefited from the significant recovery in the majority of regions worldwide ... več >>

In search of the digital consumer

24. Junij 2010 - How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. "The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts ... več >>

German Consumer climate stable despite austerity package discussions

23. Junij 2010 - Following the slight decline in the previous month, the consumer climate in Germany will stabilize once again in July. A marked rise in consumers’ propensity to buy is currently being observed. However, discussions about increasing financial strain as a result of the upcoming austerity package are increasingly unsettling consumers, and positive reports on the eco-nomic situation and labor market are doing little to change this ... več >>

Innovative technology for the living room

16. Junij 2010 - The global market for consumer electronics will again continue to grow this year. GfK Retail and Technology is forecasting a sales increase of approximately 5% in comparison to the previous year. The GfK Consumer Electronic Conference 2010 focused on how this positive trend could be maintained in future. Around 160 participants attended the event in Munich on June 15, which was entitled "The Success of Sound and Vision” ... več >>

Change in the Management Board of the GfK Group

14. Junij 2010 - Dr. Gérard Hermet, member of the Management Board of GfK SE with responsibility for the Retail and Technology sector, will be leaving the company’s Management Board of his own volition at the end of the year. His successor will be Dr. Gerhard Hausruckinger, who most recently held the position of CEO at Emnos GmbH, a subsidiary of Loyalty Partner GmbH. He will be appointed as a member of the Management Board of GfK SE as of September 1 this year, and will assume sole responsibility for the Retail and Technology sector from January 1, 2011 ... več >>

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