GfK Slovenija

GfK Slovenija is a leading Slovene market research company for ad-hoc research and a member of GfK Group, one of the largest global market research organizations having a wide network of research companies in 114 countries worldwide. GfK Slovenija is one of the founders and the co-owner of the leading Slovenian company for media research - AGB Nielsen Media Research.

Gfk is the largest market research company on the ex-Yugoslavian territory, through companies in Slovenia, Croatia, Bosnia, Serbia and Monte Negro, and is also a leading market research company in CEEMEA region.  Wide network of local branch offices, harmonized standards of quality, professionalism, investments in knowledge and use of modern information technology, internationally GfK tools and methods enable our business partners a comparable services and high-quality fact based consulting services on targeted markets.

 

GfK News

 

GfK Group: Energy efficient TVs save money

July 21, 2010 - Consumer electronics are increasingly focusing on the issue of energy efficiency. On a European level, the EU Commission is intending to introduce energy labels for televisions by 2011 at the latest. Depending on their size, the manufacturer and the technology, televisions in particular offer considerable savings potentials for consumers ... more >>

 

Germany: Price war in German food retail industry is only justified to a limited extent

July 12, 2010 - Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany. Food retailers therefore have far greater leeway in their pricing than is generally assumed ... more >>

 

GfK Group: In between premium and low-cost – the middle is alive and well

July 09, 2010 - Be it the middle class or the middle bracket brands – how important is "the middle” in society, the economy and the consumer world? Does it merely represent a boring average? Is the middle shrinking to the benefit of the fringes, or is it in fact enjoying a revival? These questions were central to the issues under discussion at the annual GfK Conference, which was held today for the sixtieth time and attended by around 500 market research experts from Germany and abroad ... more >>

 

GfK Group expands network

July 08, 2010 - The GfK network is expanding. GfK has become the first foreign market research organization to establish an independent subsidiary in Saudi Arabia. The Retail and Technology sector has opened a new branch in Kenya. GfK has acquired the outstanding shares of the GfK Mode subsidiary in India and GfK Kynetec in the UK. And in Brazil, GfK’s subsidiary IFR has increased its stake in Shopping Brasil ... more >>

 

Consumer Confidence Barometer in CEE June 2010

July 07, 2010 - Questions concerning Consumer Confidence Barometer in CEE - June 2010 ... more >>

 

Is the crisis behind us?

June 29, 2010 - Looking at the results for the first quarter of 2010, the electronics market (CE, IT, Photo, and Telecom) has benefited from the significant recovery in the majority of regions worldwide ... more >>

 

In search of the digital consumer

June 24, 2010 - How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. "The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts ... more >>

 

German Consumer climate stable despite austerity package discussions

June 23, 2010 - Following the slight decline in the previous month, the consumer climate in Germany will stabilize once again in July. A marked rise in consumers’ propensity to buy is currently being observed. However, discussions about increasing financial strain as a result of the upcoming austerity package are increasingly unsettling consumers, and positive reports on the eco-nomic situation and labor market are doing little to change this ... more >>

 

Innovative technology for the living room

June 16, 2010 - The global market for consumer electronics will again continue to grow this year. GfK Retail and Technology is forecasting a sales increase of approximately 5% in comparison to the previous year. The GfK Consumer Electronic Conference 2010 focused on how this positive trend could be maintained in future. Around 160 participants attended the event in Munich on June 15, which was entitled "The Success of Sound and Vision” ... more >>

 

Change in the Management Board of the GfK Group

June 14, 2010 - Dr. Gérard Hermet, member of the Management Board of GfK SE with responsibility for the Retail and Technology sector, will be leaving the company’s Management Board of his own volition at the end of the year. His successor will be Dr. Gerhard Hausruckinger, who most recently held the position of CEO at Emnos GmbH, a subsidiary of Loyalty Partner GmbH. He will be appointed as a member of the Management Board of GfK SE as of September 1 this year, and will assume sole responsibility for the Retail and Technology sector from January 1, 2011 ... more >>

 

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