Sectors
GfK has split its business into two sectors, which correspond to the two sources from which data supplied to clients is drawn.
The Custom Research ›› sector is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market.
The sources of information for the Custom Research sector are specific target groups of consumers and the medical profession.
In the Retail and Technology ›› sector information on retail sales of technical consumer goods is gathered on a continuous basis. Sales data is gathered from retail.
GfK Custom Research
GfK Retail and Technology
Brochure