GfK Slovenija

GfK Slovenija je vodilno slovensko tržno-raziskovalno podjetje za ad-hoc raziskave in podružnica  enega največjih globalnih tržno-raziskovalnih podjetij - GfK Group, ki nudi tržno-raziskovalne storitve v  114 državah sveta. GFK Slovenija je tudi eden izmed ustanoviteljev in solastnik v AGB Nielsen Media Research, ki je vodilno podjetje za medijske raziskave v Sloveniji.

GFK skozi svoje podružnice v Sloveniji, na Hrvaškem, BiH, Srbiji in Črni gori, predstavlja na ozemlju nekdanje Jugoslavije največjega ponudnika storitev s področja tržnega raziskovanja ter je hkrati tudi vodilno tržno raziskovalno podjetje na področju CEEMEA. Široka mreža lokalnih podružnic, poenoteni standardi kakovosti, strokovnost, investicije v znanje in uporaba sodobne informacijske tehnologije, mednarodno GfK orodja in metode omogočajo našim poslovnim partnerjem na izbranih trgih primerljive storitve in raziskovalno svetovanje najvišje kakovosti.

 

GfK novice

 

Pleasing growth for consumer electronics

01. September 2010 - The European market for consumer electronics is currently on an upward trend. Sales growth of 4.6%, driven by technical innovations, was recorded in the first six months of this year compared with the first half of the prior year. As a result of the increasing interconnectedness of devices and further developments in the quality of picture, sound and design, consumers are prepared to spend more money on products. Positive growth is also expected for the year as a whole ... več >>

 

Western Europe’s Technical Consumer Goods Market back on track

27. Avgust 2010 - Consumers in Western Europe spent EUR 42.3 billion on technical consumer goods in the second quarter of 2010, an increase of 3.6% in total compared to the same quarter in 2009. There is growth for nearly all sectors involved. Two product groups in particular, LCD TV and Smartphones, are outperforming. Most Western European countries reported positive or stable trends and appear to be ‘back on track’. These findings are based on GfK TEMAX® Western Europe, an information service developed by GfK Retail and Technology ... več >>

 

Germany: Consumer climate slightly on the upswing

26. Avgust 2010 - The extremely good news on the economic development and continued positive reports on the labor market have led to robust consumer sentiment in August. Expectations for the overall economy and personal income have again increased significantly. Propensity to buy, in contrast, is stabilizing. The overall indicator forecasts 4.1 points for September following a revised 4.0 points in August ... več >>

 

GfK Group with dynamic sales growth and increased income

16. Avgust 2010 - After the very good start to 2010, the successful business performance of the GfK Group continued into the second quarter. The recovery signals of the first quarter were confirmed. The result was a considerable rise in sales and income. GfK emerged strengthened from the financial and economic crisis. For this reason, sales and income expectations for financial year 2010 were raised considerably ... več >>

 

Germany: Growth Driver Consumer Electronics

12. Avgust 2010 - The total market for technical consumer goods ended the second quarter of the year with substantial growth of 4.8%, with total sales worth EUR 9.9 billion. Consumer electronics were the leading category. The information technology, photographic, telecommunication and small domestic appliance segments also exhibited increases. In contrast, major domestic appliances and office equipment and consumables sales were slightly lower ... več >>

 

IFA 2010

12. Avgust 2010 - Ob 50. IFI se bodo v Berlinu med 3. in 8. septembrom zbrali mednarodni strokovnjaki s področja zabavne elektronike in gospodinjskih aparatov, vodilni proizvajalci pa nam bodo predstavili svoje najnovejše produkte in inovacije ... več >>

 

Increasing wanderlust among Germans

29. Julij 2010 - Germans are keener now on traveling than ever before, with sales from bookings higher than in any other summer season over the past few years. Cuts in the price of vacations are bolstering booking behavior ... več >>

 

GfK Group: Energy efficient TVs save money

21. Julij 2010 - Consumer electronics are increasingly focusing on the issue of energy efficiency. On a European level, the EU Commission is intending to introduce energy labels for televisions by 2011 at the latest. Depending on their size, the manufacturer and the technology, televisions in particular offer considerable savings potentials for consumers ... več >>

 

Germany: Price war in German food retail industry is only justified to a limited extent

12. Julij 2010 - Only a few product groups in the German food retail industry are subject to a genuine price war. This is the finding of a joint survey conducted by GfK Panel Services and SAP Germany, in which the 275 most popular product groups in the area of fast moving consumer goods (FMCG) were investigated in terms of price sensitivity among consumers across Germany. Food retailers therefore have far greater leeway in their pricing than is generally assumed ... več >>

 

Newsletter Events Speaker GfK Group: In between premium and low-cost – the middle is alive and well

09. Julij 2010 - Be it the middle class or the middle bracket brands – how important is "the middle” in society, the economy and the consumer world? Does it merely represent a boring average? Is the middle shrinking to the benefit of the fringes, or is it in fact enjoying a revival? These questions were central to the issues under discussion at the annual GfK Conference, which was held today for the sixtieth time and attended by around 500 market research experts from Germany and abroad. več >>

 

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